
Southlake is an affluent suburban city located in the heart of the Dallas-Fort Worth Metroplex, straddling both Tarrant and Denton counties in North Texas. Known as one of the wealthiest communities in the United States, Southlake is home to approximately 31,000 residents who enjoy an exceptional quality of life characterized by top-rated schools (particularly the award-winning Carroll Independent School District), upscale shopping and dining at the landmark Southlake Town Square, meticulously maintained neighborhoods with luxury homes, and a strong sense of community. The city's prime location provides convenient access to DFW International Airport and major employment centers while maintaining a family-friendly atmosphere with excellent parks, recreational facilities, and highly regarded public safety services. Southlake's combination of outstanding education, low crime rates, beautiful tree-lined streets, and proximity to urban amenities has made it a highly sought-after destination for families and professionals seeking an upscale suburban lifestyle in the Dallas-Fort Worth area.

Southlake is one of the most sought-after communities in the Dallas–Fort Worth metro, known for its award-winning schools, upscale neighborhoods, and central location. If you're shopping new builds here, the biggest advantage you can give yourself is simple: bring your own real estate agent from the very first model-home visit.
Buying a new build home in Southlake can mean modern layouts, energy-efficient construction, and the option to choose finishes—or grab a quick move-in when timing matters. But new construction also comes with a different rulebook: builder-written contracts, strict deadlines, and incentive structures designed to protect the builder's bottom line. That's why buyer representation matters more here than most people expect.
New build homes often offer:
Here's the tricky part: the on-site sales team is helpful, but they represent the builder. If you tour or register without your own agent, you can lose the ability to have buyer representation (and the negotiation leverage that comes with it).
Pro tip: Even if you already visited a model home, reach out anyway. Depending on the builder's registration policy, representation may still be possible.
Southlake new build inventory often appears in exclusive pockets and carefully planned developments. Below are common "starting points" buyers ask about—each with a different feel, price range, and home style mix.
Premium custom and semi-custom homes in highly desirable neighborhoods with large lots and resort-style amenities.
New construction within the award-winning Carroll school district, featuring upscale homes with top-tier finishes.
Walkable to Southlake Town Square with easy access to shopping, dining, and entertainment. Limited new inventory when available.
Nearby luxury communities offering new builds with Southlake proximity and similar upscale appeal.
This is a buyer-friendly way to compare common builder brands you may see in and around Southlake. No builder-site links are included. On mobile, this section converts into stacked cards for easy reading.
| Builder | Where You May See Them | Typical Home Type | Why Buyers Like Them | Agent Watch-Out |
|---|---|---|---|---|
| Toll Brothers | Luxury communities / exclusive subdivisions | Luxury single-family | High-end finishes, strong curb appeal, upscale options | Options/upgrades can escalate fast—budget early |
| Shaddock Homes | Premier Southlake locations / custom opportunities | Luxury custom & semi-custom | Exceptional quality, personalized design, local reputation | Custom timelines are longer; plan 12–18 months minimum |
| Grand Homes | Upscale DFW communities | Luxury single-family | Included features, modern designs, strong value proposition | Popular lots sell fast—be ready to commit quickly |
| Drees Custom Homes | High-end neighborhoods / estate lots | Upscale single-family | Premium design options and elevated presentation | Confirm what's "standard" vs "upgrade" in writing |
| Darling Homes | Luxury master-planned communities | High-end single-family | Distinctive architecture, quality finishes, attention to detail | Design center selections can add significant cost |
Toll Brothers
Shaddock Homes
Grand Homes
Drees Custom Homes
Darling Homes
Note: Builder availability changes constantly by phase and inventory. Reach out and we'll confirm which builders are actively selling right now for your price range and timeline.
New builds come with a different rulebook than resale homes. These answers cover the most common questions buyers ask before touring model homes and signing builder paperwork.
Visiting a builder and signing in without their own agent. The builder's rep works for the builder, and some communities won't allow buyer-agent representation if you don't register correctly on the first visit.
Often yes—especially on quick move-in homes or around month/quarter-end. Incentives frequently require using a preferred lender. A buyer's agent helps you compare the incentive to the true loan cost.
Quick move-ins can close faster and sometimes include stronger incentives. Building from scratch offers more customization but takes longer. The right choice depends on timeline, budget, and how much personalization you want.
Yes. Many buyers do a pre-drywall inspection (when allowed) and a final inspection before closing. "New" doesn't automatically mean "perfect."
No. The on-site rep represents the builder. Your agent represents you—contract terms, incentives, inspection strategy, timelines, and protecting your best interests through closing.
Lot premiums, structural options, design center upgrades, landscaping/backyard finish-out, and closing costs can add up quickly. We estimate these early so you can shop confidently.
A punch list documents incomplete or defective items found at walkthrough. Clear documentation helps ensure items are addressed before closing (or tracked for post-closing completion).
Use this map to explore Southlake and nearby areas where new build inventory commonly appears.
Builder reps are trained and helpful—but they're not on your side of the table. Let's plan your tours, register you correctly, and keep you protected from day one.
Pro tip: If a builder asks you to "just sign in," pause and contact your agent first. One small step can determine whether you're allowed representation.
Inventory, pricing, incentives, school boundaries, HOA details, and community availability can change quickly. This page is intended to be helpful, but it may not reflect real-time releases or MLS updates. Always verify details during your purchase process, and use professional guidance to confirm timelines, costs, and contract terms.
Let's discuss your new build home search in Southlake
Let's tour new build communities in Southlake together
Touring new construction model homes can feel exciting—but also a little overwhelming. The on-site sales agent is knowledgeable and friendly, but it's important to remember: they represent the builder's interests, not yours.
When you bring your own real estate agent, you gain a calm, experienced guide who helps keep the conversation balanced, explains builder language clearly, and ensures your priorities stay front and center—without pressure or intimidation.
Think of your agent as your professional advocate—there to level the playing field and help you make confident, informed decisions throughout the new-build process.
Pro tip: Even if you've already visited a model home, reach out anyway. Depending on the builder's registration policy, representation may still be possible.
| Decision Point | Builder Sales Rep | Your Real Estate Agent |
|---|---|---|
| Contract terms | Uses builder contract designed to protect builder | Explains clauses, deadlines, deposits, and risk points |
| Incentives & pricing | May promote in-house lender incentives | Compares incentives across builders and negotiates strategically |
| Lot selection | Shows available lots | Evaluates location, noise, sun exposure, and resale factors |
| Upgrades | Sells upgrade packages | Helps prioritize ROI upgrades vs. “pretty but pricey” choices |
| Inspections | May discourage extra inspections | Encourages phased inspections + punch list accountability |
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